A/B Testing Mastery: Optimising Your Product for Maximum Conversions
A/B testing can make or break your product’s success. Drawing from my experience managing email campaigns for over 350 million […]
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Analytics
Mastering the AAARRR Funnel: A Guide to Conversion Funnel Optimisation
This article explores the importance of emotional and affective states in decision-making, providing an overview of key concepts in social cognition and how they can be applied to the way you communicate with your customers.
The crucial role of analytics in marketing for business success
In today’s competitive business landscape, analytics plays a pivotal role in the success of marketing teams. By leveraging data, businesses can gain critical insights into their operations, campaign performance, and customer behaviour, enabling them to make informed decisions and drive growth.