Struggling to acquire new donors and retain old ones?
Unlock up to 3X more in donor conversions.
Your favourite charity marketing agency supercharging digital fundraising without increasing your ad spend!
Struggling to acquire new donors and retain old ones?
Unlock up to 3X more in donor conversions.
Your favourite charity marketing agency supercharging digital fundraising without increasing your ad spend!
Stop visitors leaving before donating.
Turn more people visiting your site into donors, we show you how!
Hey!
We’re Magic Beans, a team of experts in Growth Marketing, Design and Marketing Psychology. We help charities unlock their digital income potential with growth techniques that are rarely seen in the sector.
Currently, 80% of our clients are non-profit organisations — it’s no wonder we’re trusted as the go-to charity marketing agency.
Growth Team
Nazia, Giovanni & Faizan
▼ Case Studies ▼
How we turned micro conversions into major wins for Charity Right
Charity Right came to us with a donation journey that was leaking donors at every turn. We didn’t just patch the holes – we redefined the donation pathway to boost digital income.
Our micro-conversion strategy
The results
The game-changing insight
When our User Survey insights and Problem-Solution Fit workshop revealed donors cared more about feeding hungry children than education outcomes, we pivoted their entire messaging strategy. One insight, massive impact.
By focusing on micro conversions at each step, we created a macro transformation that’s feeding thousands more children every month.
How we turned micro conversions into major wins for Charity Right
Charity Right came to us with a donation journey that was leaking donors at every turn. We didn’t just patch the holes – we redefined the donation pathway to boost digital income.
The results
The game-changing insight
When our User Survey insights and Problem-Solution Fit workshop revealed donors cared more about feeding hungry children than education outcomes, we pivoted their entire messaging strategy. One insight, massive impact.
By focusing on micro conversions at each step, we created a macro transformation that’s feeding thousands more children every month.
How we unlocked Muslim Youth Helpline’s growth opportunity
Muslim Youth Helpline struggled with poor digital fundraising despite 24 years supporting young British Muslims’ mental health. A friction-filled donation process, beneficiary-focused messaging and unrealistic donation amounts and unrealistic donation amounts resulted in negative marketing ROI and threatened sustainability.
Our growth transformation strategy
The standout results
We transformed their digital presence with donor-centric emergency messaging and a frictionless donation journey, slashing completion time by 88 seconds.
The game-changing insight
When our donor research revealed that positioning MYH as “the UK’s only mental health service dedicated to building more resilient and stronger young Muslims” created urgency, we completely repositioned their messaging.
This simple but powerful change transformed their entire fundraising trajectory, enabling them to provide vital mental health support to more young British Muslims in crisis.
How we unlocked Muslim Youth Helpline’s growth opportunity
Muslim Youth Helpline struggled with poor digital fundraising despite 24 years supporting young British Muslims’ mental health. A friction-filled donation process, beneficiary-focused messaging and unrealistic donation amounts and unrealistic donation amounts resulted in negative marketing ROI and threatened sustainability.
Our growth transformation strategy
The standout results
We transformed their digital presence with donor-centric emergency messaging and a frictionless donation journey, slashing completion time by 88 seconds.
The game-changing insight
When our donor research revealed that positioning MYH as “the UK’s only mental health service dedicated to building more resilient and stronger young Muslims” created urgency, we completely repositioned their messaging.
This simple but powerful change transformed their entire fundraising trajectory, enabling them to provide vital mental health support to more young British Muslims in crisis.
How Nazia rejuvenated DEC’s 50-year-old brand with some unexpected insights!
When I started this three-year project at the Disaster Emergency Committee, everyone was committed to the strapline, ‘together we’re stronger’, but I knew it lacked the rallying effect and clarity in positioning that it needed. So I turned to donor research…
Game-changing discovery
How Nazia rejuvenated DEC’s 50-year-old brand with some unexpected insights!
When I started this three-year project at the Disaster Emergency Committee, everyone was committed to the strapline, ‘together we’re stronger’, but I knew it lacked the rallying effect and clarity in positioning that it needed. So I turned to donor research…
Game-changing discovery
How Nazia reversed a
5-year decline in
direct mail ROI at Islamic Relief.
Looking at the data, I noticed we were treating all donors the same. Big mistake! Each donor had their own giving pattern and motivation.
The results were so good
How Nazia reversed a
5-year decline in
direct mail ROI at Islamic Relief.
Looking at the data, I noticed we were treating all donors the same. Big mistake! Each donor had their own giving pattern and motivation.
The results were so good
Revolutionised UNICEF’s Ramadan campaign in a way
that had never been done before!
The challenge was fascinating – how do you create a faith-sensitive campaign while staying true to UNICEF’s core identity? Most charities were using overtly religious messaging, but I saw an opportunity to do something different.
Powerful outcome
Revolutionised UNICEF’s Ramadan campaign in a way
that had never been done before!
The challenge was fascinating – how do you create a faith-sensitive campaign while staying true to UNICEF’s core identity? Most charities were using overtly religious messaging, but I saw an opportunity to do something different.
Powerful outcome
How Nazia turned “Zakat, I Paid with Muslim Aid” into a game-changing campaign!
The challenge? Standing out in the crowded charity space during Ramadan.
The tremendous results
How Nazia turned “Zakat, I Paid with Muslim Aid” into a game-changing campaign!
The challenge? Standing out in the crowded charity space during Ramadan.
The tremendous results
A record-breaking success driven by the urgency to save lives.
In the midst of the Gaza crisis during Ramadan 2014, I sent an email without a direct fundraising ask. This bold move was inspired by insights from my donor research, which uncovered Islamic Relief’s aha! moment – facilitating donors’ spiritual connection
Powerful outcome
A record-breaking success driven by the urgency to save lives.
In the midst of the Gaza crisis during Ramadan 2014, I sent an email without a direct fundraising ask. This bold move was inspired by insights from my donor research, which uncovered Islamic Relief’s aha! moment – facilitating donors’ spiritual connection
Powerful outcome
▼ About Us ▼
We’re a charity marketing agency dedicated to unlock your digital fundraising potential. We have successfully led projects for MyTenNights, Givergy, Disasters Emergency Committee, Muslim Youth Helpline, Unicef, Charity Right and more.
We’re seriously good at nudging people along
Let’s get more people to the donation completed page. Our strategies unlock your digital fundraising potential because we focus on stopping people from leaving before donating. Our work lives on your website, email and utilises your donor database.
We’re seriously good at nudging people to the end
Let’s get more people to the donation completed page. Our strategies unlock your digital fundraising potential because we focus on stopping people from leaving before donating. Our work lives on your website, email and utilises your donor database.
▼ Our Service ▼
Our Proven Growth Modules
You can pick your favourite modules or take the whole lot. Prices start from £3,495.
Giovanni ideated, planned, implemented and optimised several CRO tests on a monthly basis which has improved our website conversions by 45%. His data dashboards are comprehensive and easy to understand as well.
Omoladé Bangudu
Marketing Manager at Givergy
Working with Magic Beans has been an incredible experience. Nazia, Faizan and Gio are some of the smartest, most authentic and downright fun people I’ve had the privilege to collaborate with.
The system they’ve designed takes an organisation on a journey of growth with remarkable clarity, structure, and momentum. Their ability to challenge, refine and elevate thinking – while making the process genuinely enjoyable – makes them an invaluable partner for any organisation committed to sustainable success.
Asim Lone
CEO at Charity Right
With his deep knowledge in UX behaviours, Faizan delivers comprehensive digital products and experiences with the highest quality and tangible results.
Ondrej Polasek
Lead UX Designer at Knight Frank
▼ Contact Us ▼
Discover how we can supercharge your fundraising – without increasing your ad spend!
Discover how we can supercharge your fundraising – without increasing your ad spend!
