One of the biggest challenges in behaviour change is the gap between intention and action. We all know that we should exercise more, eat better, or save money—but following through is often where we fail. Behavioural insights suggest that timing your intervention correctly is the key to bridging this gap.
The Importance of Timely Nudges
According to behavioural psychologist B.J. Fogg’s research, people are more likely to adopt new habits during times of life change or upheaval. These moments provide opportunities for timely nudges. Whether it’s sending reminders during major life events or triggering alerts before deadlines, the goal is to intervene at the moment when behaviour is most likely to change.
Case Studies in Timing Success
One successful example comes from the UK Government’s Behavioural Insights Team. By sending text messages to remind people of their court dates at exactly the right time, they reduced no-show rates by 25%. The timing made the nudge more powerful, as the message came just when it was most relevant.
At Magic Beans, we focus on delivering timely, data-driven interventions that motivate real action. Ready to start closing that intention-action gap? Read our latest blog for practical tips!
B.J. Fogg’s. “people are more likely to adopt new habits during times of life change or upheaval”.
