How we unlocked Muslim Youth Helpline’s growth opportunity
Muslim Youth Helpline struggled with poor digital fundraising despite 24 years supporting young British Muslims’ mental health. A friction-filled donation process, beneficiary-focused messaging and unrealistic donation amounts and unrealistic donation amounts resulted in negative marketing ROI and threatened sustainability.
Our growth transformation strategy
The standout results
We transformed their digital presence with donor-centric emergency messaging and a frictionless donation journey, slashing completion time by 88 seconds.
The game-changing insight
When our donor research revealed that positioning MYH as “the UK’s only mental health service dedicated to building more resilient and stronger young Muslims” created urgency, we completely repositioned their messaging.
This simple but powerful change transformed their entire fundraising trajectory, enabling them to provide vital mental health support to more young British Muslims in crisis.
How we unlocked Muslim Youth Helpline’s growth opportunity
Muslim Youth Helpline struggled with poor digital fundraising despite 24 years supporting young British Muslims’ mental health. A friction-filled donation process, beneficiary-focused messaging and unrealistic donation amounts and unrealistic donation amounts resulted in negative marketing ROI and threatened sustainability.
Our growth transformation strategy
The standout results
We transformed their digital presence with donor-centric emergency messaging and a frictionless donation journey, slashing completion time by 88 seconds.
The game-changing insight
When our donor research revealed that positioning MYH as “the UK’s only mental health service dedicated to building more resilient and stronger young Muslims” created urgency, we completely repositioned their messaging.
This simple but powerful change transformed their entire fundraising trajectory, enabling them to provide vital mental health support to more young British Muslims in crisis.
Turn one-time donors into regular supporters – we show you how!
Turn one-time donors into regular supporters – we show you how!
Hi, we’re Magic Beans – a team of experts in Growth Marketing, Design and Behavioural Science. We help you unlock unprecedented digital income growth with innovative strategies rarely seen in the sector.
Nazia Hassan
Growth Marketer
with Behavioural Science
Discover how we can supercharge your fundraising – without increasing your ad spend!
Discover how we can supercharge your fundraising – without increasing your ad spend!
