How Nazia turned “Zakat, I Paid with Muslim Aid” into a game-changing campaign!

The challenge? Standing out in the crowded charity space during Ramadan.

Put the charity name front and center of the campaign
Used clever wordplay for memorability
Focused on Zakat as core proposition as most of Ramadan giving is Zakat

The tremendous results

Dominated Ramadan giving space
Significantly increased Zakat income
Created a memorable brand position
Book My Free Growth Call
Muslim Aid Case Study
Muslim Aid Case Study

How Nazia turned “Zakat, I Paid with Muslim Aid” into a game-changing campaign!

The challenge? Standing out in the crowded charity space during Ramadan.

Put the charity name front and center of the campaign
Used clever wordplay for memorability
Focused on Zakat as core proposition as most of Ramadan giving is Zakat

The tremendous results

Dominated Ramadan giving space
Significantly increased Zakat income
Created a memorable brand position
Book My Free Growth Call

Turn one-time donors into regular supporters – we show you how!

Turn one-time donors into regular supporters – we show you how!

Hi, we’re Magic Beans – a team of experts in Growth Marketing, Design and Behavioural Science. We help you unlock unprecedented digital income growth with innovative strategies rarely seen in the sector.

Nazia Hassan

Growth Marketer
with Behavioural Science

Discover how we can supercharge your fundraising – without increasing your ad spend!

Discover how we can supercharge your fundraising – without increasing your ad spend!

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