How Giovanni made it easy for Mercury Labs to understand their user journeys.

Mercury Labs is a London-based product-focused team with a bespoke approach to software and artificial intelligence. Their expertise spans Data Science, Machine Learning, Product Engineering, MVP development, and Data Support.

The challenge? To deploy analytics frameworks and data dashboards for their diverse client base.

Configured analytics platforms such as Amplitude, Mixpanel, Google Analytics, and Google Data Studio
Mapped out event tracking and properties across entire user flows
Delivered both App Analytics and Web App Analytics solutions
Collaborated closely with Mercury Labs’ development team and clients for seamless integration

A game changing moment

One standout project involved deploying an advanced analytics setup for a Series C Fintech business. This robust tracking infrastructure provided deep behavioural insights, ultimately supporting the company in raising over £250 million in funding.

Powerful results

Full visibility across entire user journeys through advanced reporting
Impact beyond data – analytics-driven decisions that helped secure major funding
100% deployment of tailored App and Web Analytics frameworks.

The biggest lesson?

Data isn’t just numbers – it’s the foundation for growth. When analytics is set up right, it fuels smarter decisions, better products, and exponential business success.

How Giovanni made it easy for Mercury Labs to understand their user journeys.

Mercury Labs is a London-based product-focused team with a bespoke approach to software and artificial intelligence. Their expertise spans Data Science, Machine Learning, Product Engineering, MVP development, and Data Support.

The challenge? To deploy analytics frameworks and data dashboards for their diverse client base.

Configured analytics platforms such as Amplitude, Mixpanel, Google Analytics, and Google Data Studio
Mapped out event tracking and properties across entire user flows
Delivered both App Analytics and Web App Analytics solutions
Collaborated closely with Mercury Labs’ development team and clients for seamless integration

A game changing moment

One standout project involved deploying an advanced analytics setup for a Series C Fintech business. This robust tracking infrastructure provided deep behavioural insights, ultimately supporting the company in raising over £250 million in funding.

Powerful results

Full visibility across entire user journeys through advanced reporting
Impact beyond data – analytics-driven decisions that helped secure major funding
100% deployment of tailored App and Web Analytics frameworks.

The biggest lesson?

Data isn’t just numbers – it’s the foundation for growth. When analytics is set up right, it fuels smarter decisions, better products, and exponential business success.

Find out what your users are doing – we show you how!

Find out what your users are doing – we show you how!

Hi, we’re Magic Beans – a team of experts in Growth Marketing, Design and Behavioural Science. We help you unlock unprecedented digital income growth with innovative strategies rarely seen in the sector.

Giovanni Perri

Giovanni Perri

Growth Marketer

Discover how you can get 3X Growth – by unlocking the power of data.

Discover how you can get 3X Growth – by unlocking the power of data.

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