How Giovanni made it easy for Mercury Labs to understand their user journeys.
Mercury Labs is a London-based product-focused team with a bespoke approach to software and artificial intelligence. Their expertise spans Data Science, Machine Learning, Product Engineering, MVP development, and Data Support.
The challenge? To deploy analytics frameworks and data dashboards for their diverse client base.
A game changing moment
One standout project involved deploying an advanced analytics setup for a Series C Fintech business. This robust tracking infrastructure provided deep behavioural insights, ultimately supporting the company in raising over £250 million in funding.
Powerful results
The biggest lesson?
Data isn’t just numbers – it’s the foundation for growth. When analytics is set up right, it fuels smarter decisions, better products, and exponential business success.


How Giovanni made it easy for Mercury Labs to understand their user journeys.
Mercury Labs is a London-based product-focused team with a bespoke approach to software and artificial intelligence. Their expertise spans Data Science, Machine Learning, Product Engineering, MVP development, and Data Support.
The challenge? To deploy analytics frameworks and data dashboards for their diverse client base.
A game changing moment
One standout project involved deploying an advanced analytics setup for a Series C Fintech business. This robust tracking infrastructure provided deep behavioural insights, ultimately supporting the company in raising over £250 million in funding.
Powerful results
The biggest lesson?
Data isn’t just numbers – it’s the foundation for growth. When analytics is set up right, it fuels smarter decisions, better products, and exponential business success.
Find out what your users are doing – we show you how!
Find out what your users are doing – we show you how!
Hi, we’re Magic Beans – a team of experts in Growth Marketing, Design and Behavioural Science. We help you unlock unprecedented digital income growth with innovative strategies rarely seen in the sector.

Giovanni Perri
Growth Marketer

