How I reversed a
5-year decline in
direct mail ROI at Islamic Relief.

Looking at the data, I noticed we were treating all donors the same. Big mistake! Each donor had their own giving pattern and motivation.

Created 18 distinct donor segments
Analysed giving levels, frequency and recency
Crafted unique messaging for each segment
Developed segment-specific ask strategies

The results were so good

Reversed a 5-year decline in ROI
Achieved 37.4% increase in income from direct mail
20% increase in average donation year-on-year
Book My Free Growth Call
Islamic Relief Case Study
Islamic Relief Case Study

How I reversed a
5-year decline in
direct mail ROI at Islamic Relief.

Looking at the data, I noticed we were treating all donors the same. Big mistake! Each donor had their own giving pattern and motivation.

Created 18 distinct donor segments
Analysed giving levels, frequency and recency
Crafted unique messaging for each segment
Developed segment-specific ask strategies

The results were so good

Reversed a 5-year decline in ROI
Achieved 37.4% increase in income from direct mail
20% increase in average donation year-on-year
Book My Free Growth Call

Turn one-time donors into regular supporters – we show you how!

Turn one-time donors into regular supporters – we show you how!

Hi, we’re Magic Beans – a team of experts in Growth Marketing, Design and Behavioural Science. We help you unlock unprecedented digital income growth with innovative strategies rarely seen in the sector.

Nazia Hassan

Nazia Hassan

Growth Marketer
with Behavioural Science

Discover how we can supercharge your fundraising – without increasing your ad spend!

Discover how we can supercharge your fundraising – without increasing your ad spend!

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