How Nazia rejuvenated DEC’s 50-year-old brand with some unexpected insights!
When I started this three-year project at the Disasters Emergency Committee, everyone was committed to the strapline, ‘together we’re stronger’, but I knew it lacked the rallying effect and clarity in positioning that it needed. So I turned to donor research…
Conducted nationwide donor research
Tested a series of new provocative brand positioning statements to find relevance
Analysed audience semiotics
Uncovered the real differentiator – speed!
Game-changing discovery
“Together we’re faster” became our internal mantra. Pooling 14 member agencies to act fast in the face of a crisis was what we did very well and donors loved this.
Complete visual identity refresh, still being used today 6+ years later.
Created first-ever donor insight hub; a foundation for future growth strategies
How I rejuvenated DEC’s 50-year-old brand with some unexpected insights!
When I started this three-year project at the Disaster Emergency Committee, everyone was committed to the strapline, ‘together we’re stronger’, but I knew it lacked the rallying effect and clarity in positioning that it needed. So I turned to donor research…
Conducted nationwide donor research
Tested a series of new provocative brand positioning statements to find relevance
Analysed audience semiotics
Uncovered the real differentiator – speed!
Game-changing discovery
“Together we’re faster” became our internal mantra. Pooling 14 member agencies to act fast in the face of a crisis was what we did very well and donors loved this.
Complete visual identity refresh, still being used today 6+ years later.
Created first-ever donor insight hub; a foundation for future growth strategies
Turn one-time donors into regular supporters – we show you how!
Turn one-time donors into regular supporters – we show you how!
Hi, we’re Magic Beans – a team of experts in Growth Marketing, Design and Behavioural Science. We help you unlock unprecedented digital income growth with innovative strategies rarely seen in the sector.
Nazia Hassan
Growth Marketer with Behavioural Science
Discover how we can supercharge your fundraising – without increasing your ad spend!
Discover how we can supercharge your fundraising – without increasing your ad spend!
