How we turned micro conversions into major wins for Charity Right
Charity Right came to us with a donation journey that was leaking donors at every turn. We didn’t just patch the holes – we redefined the donation pathway to boost digital income.
Our micro-conversion strategy
The results
The game-changing insight
When our User Survey insights and Problem-Solution Fit workshop revealed donors cared more about feeding hungry children than education outcomes, we pivoted their entire messaging strategy. One insight, massive impact.
By focusing on micro conversions at each step, we created a macro transformation that’s feeding thousands more children every month.
How we turned micro conversions into major wins for Charity Right
Charity Right came to us with a donation journey that was leaking donors at every turn. We didn’t just patch the holes – we redefined the donation pathway to boost digital income.
The results
The game-changing insight
When our User Survey insights and Problem-Solution Fit workshop revealed donors cared more about feeding hungry children than education outcomes, we pivoted their entire messaging strategy. One insight, massive impact.
By focusing on micro conversions at each step, we created a macro transformation that’s feeding thousands more children every month.
Turn one-time donors into regular supporters – we show you how!
Turn one-time donors into regular supporters – we show you how!
Hi, we’re Magic Beans – a team of experts in Growth Marketing, Design and Behavioural Science. We help you unlock unprecedented digital income growth with innovative strategies rarely seen in the sector.
Nazia Hassan
Growth Marketer
with Behavioural Science
Discover how we can supercharge your fundraising – without increasing your ad spend!
Discover how we can supercharge your fundraising – without increasing your ad spend!
