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Behavioural Science

The secret sauce to high-conversion UX

The secret sauce to high-conversion UX

This article explores the importance of emotional and affective states in decision-making, providing an overview of key concepts in social cognition and how they can be applied to the way you communicate with your customers.

Infusing delight into UX design

Infusing delight into UX design

This article explores the importance of emotional and affective states in decision-making, providing an overview of key concepts in social cognition and how they can be applied to the way you communicate with your customers.

How Social Norms Influence Consumer Behaviour

How Social Norms Influence Consumer Behaviour

This article explores the importance of emotional and affective states in decision-making, providing an overview of key concepts in social cognition and how they can be applied to the way you communicate with your customers.

Why are your customers so emotional?

Why are your customers so emotional?

This article explores the importance of emotional and affective states in decision-making, providing an overview of key concepts in social cognition and how they can be applied to the way you communicate with your customers.